Swets Subscription Builder

As a result of major changes in the academic library landscape publishers have encountered a change in the purchase behavior of libraries, often resulting in cancellations. Swets has built a new service that helps publishers better understand library behaviour, while providing them with ammunition to fight this trend.

International telephone campaigns
This new service, the Swets Subscription Builder, consists of telephone calls to your Swets customers world-wide, performed in the customers’ own languages, and undertaken by experienced customer service staff in our 23 offices world-wide.

Maximizing subscription turnover
By following up non-renewed subscriptions, actively reminding customers of the benefits of your titles, and/or providing them with a special offer, we pave to way to maximize your subscription turnover.

Understanding your customers
We list reasons why subscriptions have been cancelled, providing you with valuable feed-back on the performance of your journals, and allowing you to optimize your offering to the market.

Powerful combination
Our powerful combination of local customer service representation and support from your personal Publisher Relations representative makes Swets the best choice as your partner in the fight against attrition.

Learn More
To find out more about the Swets Subscription Builder and how it can help you in the fight against attrition, please contact your local Publisher Relations Representative, who will be happy to explain our services further.